Stock Photo News from A-Z
first Modern eZine combining Stock Photography and Marketing
From the Editor
Tips for using conceptual pictures # 3
Guest article: Immunisation For 'What-Am-I-Supposed-To-Do-Itis'
- by Michel Fortin
Take better Travel Pictures, Go close. Tip # 3
Sharing travel photos
Where to find pictures from around the world?
Searchking develops a kill for the Ezula Top Text virus
Learn from free marketing courses
Press release about alamy.com, the image brokers
edition was send to 985 intelligent readers.
find the web-based edition of this issue here at
visit the latest earlier edition of the
Stock Photo News, go here
back from your summer break. I hope you have had a
and refreshing time. I am back after intensive travel
central Asia combining my photography for stock photo agencies
vacation time. - Kyrgyzstan, Xinjiang (China) and Pakistan
all great countries with fabulous nature and a diversity
very kind and proud people with a long history.
ever the currency or economy in your country is going up
down pictures will have their role to play to tell the story
the world, of people's moods, indicating concepts and symbols,
function as eye-openers or attractive decoration in all
of daily life.
professionals will have their hands full as long as you
able to see the opportunities and adapt your competence and
to the changing reality.
hope Stock Photo News can play a role for your future
by bringing you important information and
ideas from the mixed field of illustration, publishing,
and online challenges. - Without taking too much of
guest article this month by Michel Fortin is such a quick
and injection which we all will be able to benefit from
using it for a "sevice check" of our web sites´ functionality.
You HAVE TO READ ABOUT THE EZULA VIRUS, below !!!!
your reading! - And keep fit for a changing World!
Stock Photos from most of the World"
tips and relevant articles are appreciated,
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FOR CONCEPTUAL PICTURES # 3
new list can hopefully further your own ideas.
pictures function as symbols, icons or
in advertisements, for book covers,
articles and features etc.
Kissing girl and boy
Two animals snout to snout
Flowers of Corydalis spectabilis
Duck with small ducklings
Animal pubs/kittens/youngs, like
Seeds from Dandelion (Taraxacum) beeing blown away
Old-fashioned way of sowing a field by hand.
me additional ideas for these concepts,
I will publish them with your name/website
the next issues mailto:firstname.lastname@example.org .
concepts will also be listed in the next issue.
am I supposed to do?"
a question your visitors may be asking, and one you
to avoid at all costs. It's like a disease that will do
more than cost you sales and traffic. The solution
to "take them by the hand." Tell or show them, literally,
you want them to do -- even if it's simple or obvious.
"hand-holding" components to your website is not just
Web usability, it's about directional marketing. In
to encourage longer stays, repeat visits and, of course,
sales, you need to direct your audience to take action.
you need to make it easy for them to do so, whether you're
them to click, join, enter, type, download or buy.
you don't, with today's leery and click-happy audience your site
be no more than a passive, electronic billboard -- a mere
Your website may be a beautiful work of art, and it may
drive traffic because of its educational or entertainment
But if they ask, "what am I supposed to do," you may in
be left asking, "why is my site not making any sales?"
Olson (see http://www.ibizcenter.com/), in his Internet
Informer ezine, said it best: "While there is debate
whether the Web is all about direct marketing or branding,
fact remains that you probably want to elicit some kind of
from your visitor." I concur. In fact, even big-brand
like Coke.com and Nike.com, whose purpose is to increase
awareness and build brand equity, use direct marketing.
the other hand, while the Internet offers us the ability to
the attention, consent and response of such a discerning
I also admit that succeeding in doing so is a whole
issue. I'm far from being a Web usability guru, like
Jakob Neilsen (see http://www.useit.com/jakob/). But what
do know, from experience and research, is that much of the
still lacks a certain friendliness. It lacks *direction*.
when I conduct critique consultations I notice
about 85% of the sites I analyse fail to adequately lead
to take some kind of action, be it through the copy,
or navigation. When I visit some of these sites for the
time, I ask: "What am I supposed to do?" Obviously, if I
that way, most visitors probably feel the same way, too.
show that a large majority of sites are confusing to,
misunderstood by, their target audiences. According to Joe
(see http://www.joegregory.com/), 97.7% of the sites
his company evaluated failed or are poorly marketed, and
of them lacked a clear objective. For example, he
that it was difficult to find the phone number on sites
encouraged people to call, and that it was a challenge, if
impossible, to order online on sites that sell products.
Gregory found that some sites even omitted prices. In
experience, websites also frequently "hide" their order
making them inconspicuous at best.)
the early days of the Web, when it was mostly populated
programmers, the Internet was filled with technical jargon.
need to design websites and have them communicate in a way
most people can understand was non-existent. The pioneers
the first "colonisers" of the Web understood the dynamics
the Internet. They easily recognised links, mark-up, files,
network protocols, and so on. This is no longer the case.
people will buy from a website that confuses them in the
In fact, according to Gregory's research mentioned
46.6% of the sites his company evaluated targeted a
audience or used a language that only experts would
more people enter the Web for the first time, the online
of "newbies" continues to grow. Of course, people
remain newbies forever. But even users who are a little
technologically savvy can get easily confused by a poorly
website. When visiting a site for the first time,
become newbies all over again as every site has its own
focus, copy and message.
it's extremely important to use words, layouts
navigational structures that help the visitor to navigate
site and find what they want while strategically directing
actions. By doing so, you will immunise your website against
lack of direction. Now, there are many ways to accomplish
And to list the steps within the confines of this article
impossible -- our resident site reviewer, Ralph Hilliard at
has a site completely dedicated
the subject. But here are some of the most obvious ones:
Above all, start a heading with a verb, which tells people
what to do or what they will be doing. For example, if
link leads to your guest book, use the words "sign (or view)
guest book," rather than just "guest book." If the link
to a product description page, include the words
too), "Discover how life-altering widgets will give
up to 179.3% more of [whatever the benefit is]."
Without overdoing it, include the words "click here" (or
to that effect) within text links. If your site
thumb nailed images for example, include "click to
somewhere near the image. In short, show visitors not
what they must do, but also what they *can* do. You would be
to know how many of your visitors fail to do something
because they don't know it is possible.
More importantly, keep your links underlined. Web designers
opt to remove them for aesthetic reasons, such as with
important visual guides; without them, the majority of
will not know the link exists and will inadvertently
it. Take a look at http://www.engage.com/. The links
either underlines (even within graphical texts) or
words "click here."
Include navigation bars with links on the top, side(s) and
In other words, make it easy for your visitors to know
where they are at any time, as they read or scroll
your webpage, and where they can go next. Of course, if
page is small and fits within a window at the smallest
offer only one -- and use common sense. But if a
needs to scroll, in any way, make it easy for them to
at the very least how to return (such as with "back to
links, evenly distributed throughout).
The reverse is also true. If you want your visitors to do
thing and one thing only, then don't distract them with
many links, particularly external ones that can easily
them away from your site. (This is particularly true with
copy or direct response websites.) For example, if you
too many choices, users will find it hard to make a
Instead, offer more choices further in the site
on the specific path(s) a user follows.
realise that directional marketing is important
will be more important as time goes on. If your site does
direct its visitors to take some kind of action, or fails
lead them to some sort of outcome, then you will need to
rethink your site's purpose and strategy.
more qualified your visitors are and the more compelling
message is, the higher will be the percentage of visitors
will buy. Or that will refer others. Or that will return
the site. Or that will join your mailing list. Or ...
About the Editor -------------------------
Fortin is a speaker, author and consultant dedicated to
businesses into powerful magnets -- get a free copy of
book at http://SuccessDoctor.com. He is also the editor of
Internet Marketing Chronicles delivered weekly to 100,000+
Subscribe free at http://SuccessDoctor.com/IMC/.
Michels ´highly acclaimed "Power Positioning Dot Com"
better travel pictures. Tip 3
be afraid of going close on what ever you want to
pictures of. With permission you can go more close to people
you immediately intended. Go closer to buildings, artefacts,
plants, animals and symbols, too.
you go closer you concentrate your picture taking - what is
most important you want to capture? The involved cropping of
immediate framing of the picture can also be achieved with a
lens, and that is fine. But in general the mantra of "going
is worthwhile pursuing for some time. When you shoot
and the like, go close to one object which can function
an interesting or decorative foreground of the final picture.
main object in your picture doesn't need to be in the centre.
the final result will be much better if you have this to one
the sides. To have it to the left is regarded as most "natural"
many people. Just be careful with the focusing and measuring of
proper light for this close part of your picture. The closer,
more delicate is a precise focusing.
general people will regard a photo with one clear main object as
continued good luck with your travel photography.
you want to share your personal photos with others?
has a great service with free sign up and good
for storage at
TO FIND PICTURES FROM AROUND THE WORLD?
Photos is a general portal for news pictures and press
from around the world. You will also be directed to more
portals, e.g. about environment or photos of war
to press sites.
DEVELOPS A KILL FOR THE EZULA TOP TEXT VIRUS
Inc. published a webpage on August 4th, 2001 that
a free script to disable the effects of the Ezula Top
Virus. This script is a simple line of code that can
and easily be installed on any or every page of a
effectively killing the Ezula virus and ensuring that
no longer displays links to other websites.
believes that any script or program that changes or
the code, text, or content of a third party's
without express permission of that third party, is
It is not professional, honest, ethical, or even legal.
also believes that this kind of activity must be
and stopped in way possible for the good of the
as a whole.
SearchKing Inc. has devoted its own time and
to developing a way for webmasters to defend their
and protect themselves from this attack. They're
their script free of charge to anyone who agrees with
philosophy and who wants to be sure that their content is
altered without their permission.
website at http://www.searchking.com/ezulakiller has the
available, along with instructions and other information
links to other sites who are joining us in this fight.
also offers a forum where we will make the source code of this
available and encourage discussion among other
and developers. We need to continue working to
protection from updates to the Ezula software --
well as from any other software like it that may be developed
the future by those whose purpose is to violate the rights of
around the world.
feel free to distribute this message to anyone who you
may need protection from this type of page theft or who may
able to do anything to help get the message out that
are people willing to fight.
you for your support.
About Bob Massa -----------------
Massa is one of the Internet's most recognised, leading
on top search engine placement. For a personal search
placement consultation, or to have Bob and his team
your site, visit http://www.magic-city.net/ today.
FROM FREE MARKETING COURSES
are offered a number of useful courses in marketing and
relevant aspects of having a successful website.
the image brokers, continues to innovate and
its commitment of becoming the worlds first image marketplace by
a revolutionary new feature for picture agencies, Agent 1.0.
responding to requests, alamy.com is now offering agencies their
own website address where customers can search, purchase and
images. The agency can also handle negotiations directly with
customers - all library contact details are displayed on their
page. Agencies can also use this tool to create collections of
much like a catalogue, to represent their best images for a
is a major breakthrough for the industry. For the first time,
can offer their customers full e-commerce capability. Agent 1.0
an effective and secure way for agencies to take their first step
the digital future. By having no upfront costs, libraries can also
more in marketing and focus on delivering value to their
said James West, alamy.com CEO.
of the libraries using the new service include:
(http://www.alamy.com/arcaid) - Architecture
Picture Library (http://www.alamy.com/gardenpicture) - Gardens
Bloom Images (http://www.alamy.com/stevebloom) - Breathtaking
Source (http://www.alamy.com/imagesource) - Contemporary business
Farm (http://www.alamy.com/imagefarm) - Objects and backgrounds
(http://www.alamy.com/pictor) - Contemporary business, objects
(http://www.alamy.com/BBC) - images from the BBC's Natural
set-up costs or rental fees
and remove images
keywords and license restrictions online
are the Image Brokers, founders of the exchange for trading
They run exchanges for branded stock agencies, photographers,
and a collections tool for art directors and picture
The exchange is open to anyone involved in stock photography.
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2001 by Soren Breiting, A-Z FOTOS.
"Find Stock Photos from most of the World"
Email me at: sb@TAKEAWAYazfotos.com
are welcome to forward this newsletter to a friend or
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Photo News is a monthly newsletter edited by Soren Breiting.
Due to many travels abroad it is impossible for me to keep
the schedule of the issues strictly fitting to each month.
My intention is to bring quality information which is not
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